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Privacy Policy for TheFarmyard.app
Effective Date: July 15, 2025

At The Farmyard (thefarmyard.app), your privacy is critically important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile app, or engage with any of our services. By using The Farmyard, you agree to the practices outlined in this policy.

1. Who We Are

The Farmyard is a wellness, strength, and nature-based lifestyle platform offering coaching, community, events, tools, and experiences to help you build a better, healthier life.

2. Information We Collect

We collect both personal and non-personal data to provide you with the best experience possible.

A. Information You Provide to Us

  • Account Information: Name, email address, password, location, phone number

  • Payment Information: Billing address and payment details (via third-party processors like Stripe or PayPal)

  • Profile Data: Photos, goals, preferences, and bio

  • Health & Fitness Data: Weight, physical performance data, assessments, measurements (all voluntary)

  • Messages & Comments: Any content you post or submit through the platform

  • Survey Responses: Feedback from forms, polls, or assessments

B. Information Collected Automatically

  • Device & Usage Data: IP address, browser type, operating system, device information

  • Log & Analytics Data: Pages visited, time on site, clicks, interactions

  • Cookies and Similar Technologies: See Section 5 below

C. Third-Party Sources

  • Social Logins: Google, Facebook, Apple (if used)

  • Analytics Tools: Google Analytics, Meta Pixel, Hotjar, or similar

  • Advertising Platforms: To measure ad performance and attribution

3. How We Use Your Information

We use your data to:

  • Create and manage your account

  • Provide coaching, community features, and program access

  • Communicate with you via email or notifications

  • Personalize your experience based on preferences and goals

  • Process transactions and manage subscriptions

  • Send updates, tips, offers, and promotional messages (you can opt out)

  • Improve our services and platform usability

  • Ensure security and prevent fraud

4. Sharing Your Information

We do not sell your personal information. However, we may share data with:

  • Service Providers: Payment processors, email services (e.g., Stripe, Mailchimp, Zapier)

  • Analytics & Marketing Platforms: To understand usage and improve services

  • Legal Authorities: If required by law, legal proceedings, or to protect our rights

  • Affiliated Partners: Only where necessary to deliver part of a service you requested

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember user preferences

  • Monitor performance and analytics

  • Track marketing effectiveness

  • Enhance site functionality

You can manage cookie preferences in your browser settings or decline non-essential cookies upon visiting the site.

6. Email & Communications

By signing up, you agree to receive occasional emails from The Farmyard related to your use, updates, tips, offers, or events. You can unsubscribe anytime using the link at the bottom of any email.

7. How We Protect Your Data

We use industry-standard security measures including HTTPS encryption, secure servers, access controls, and third-party platforms with strong data security protocols. However, no method of transmission over the internet is 100% secure.

8. Your Rights

Depending on your location, you may have the right to:

  • Access and review your personal data

  • Correct or update inaccurate data

  • Delete your account and associated data

  • Request restriction of processing

  • Withdraw consent or unsubscribe from marketing

  • Lodge a complaint with a data protection authority

To make a request, email us at support@thefarmyard.app

9. Data Retention

We retain your data as long as necessary to:

  • Provide the services you’ve requested

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

You may request deletion of your data at any time.

10. Children’s Privacy

The Farmyard is not intended for use by children under 16. We do not knowingly collect personal data from minors. If we discover such data has been collected, we will delete it immediately.

11. International Users

We comply with data protection laws including the General Data Protection Regulation (GDPR) for EU/EEA residents and the California Consumer Privacy Act (CCPA) for California residents.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new effective date. Continued use after changes implies acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, your data, or how we operate, please contact:

The Farmyard Team
📧 support@thefarmyard.app
🌐 https://thefarmyard.app